CAC Calculator

Why measure CAC?

If your company earned R$ 10,000 in the month with new clients, that is great. But if to close these contracts you had to spend R$ 12,000 paying commissions to salespeople and burning money on Google Ads, your business model is not sustainable in the short term.

What should I put on the bill?

To calculate CAC accurately, you must add up all the expenses involved in attracting customers: marketing agency, budget for flyers, paid traffic, salespeople's salaries, CRM tools, and even the phone bill used to call customers. Then, divide this whole amount by the total number of \"first-time buyers\" who closed a deal in the same period.