Churn Calculator

The Leaky Bucket of Entrepreneurship

It is useless for you to spend a fortune on marketing to bring in 100 new customers per month if, due to the lack of quality in the product or service, 120 customers request cancellation through the back door. **Churn** measures exactly this leakage.

Healthy Churn Rate

The ideal 'Customer Churn' varies greatly between sectors. But, as a general rule in companies that operate by subscription (subscription clubs, internet providers, streaming services), the goal is always to keep this rate below 3% per month. Very high rates indicate that your product is frustrating the consumer after the sale.