Conversion Calculator

The Engine of Sales

The Conversion Rate is the metric that defines whether your site is good or bad. It doesn't matter if you have 1 million visitors; if no one buys, your business doesn't exist. The rate shows exactly what percentage of curious people became buyers.

What is a good rate in Brazil?

On average, Brazilian e-commerce operates with a **conversion rate between 1% and 2%**. This means that out of every 100 people who click on your ad or enter your website, it is completely normal for 98 or 99 of them to leave without buying anything.

Lead capture pages (where the user only leaves their email in exchange for something free) usually have much higher conversions, ranging from 20% to 50%.