Schema.org Markup
Indicate in JSON whether you are an individual or a company.
JSON-LD Schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Meu Site",
"url": "https://meusite.com.br"
}The Robot's Language
Instead of letting Google guess what is on your page by reading long texts, Schema Markup injects chewed-up hidden information into the page code (JSON-LD). The site claims to be an 'Organization' and the search engine then displays it as an authority in the official right-hand bar with the corporate logo. An invisible but very powerful hack.